Bakery kiosk

Services: Content design, information architecture, UX writing

Overview: Before this project, customers had to fill out paper forms with a pen or pencil to order a custom cake at a Sam’s Club bakery. We were tasked with digitizing that experience. Our goal was to introduce a tablet kiosk pilot that would reduce paper consumption, as well as create an experience that was more consistent for associates and convenient for members.

During this project, we had a pattern library, but we didn’t yet have established patterns for brick and mortar kiosk experiences like this one. We were also rebranding at that time. I collaborated closely with the team as the project’s sole content designer to balance existing guidelines with exploring new possibilities, evolving information architecture, hierarchy, and voice and tone.

Checkout flow for custom cakes

Bakery kiosk landing page: Plan the perfect menu. Order cakes and party trays. Pick up when it works for you.

Pick up your order as soon as today at 5 p.m. Choose between cakes and party trays. For cakes, design from scratch to create a completely custom cake or start with a theme and find a pre-designed cake that suits your style.

Select a size based on the number of servings and your preferred cake type.

Select a cake flavor: white, chocolate, marble.

Select a frosting: rich and creamy buttercreme with a thick texture, or whipped with a light and fluffy, delicate texture

Select decorative border styles and color options for the top and bottom of the cake

Add decorations and their colors if you'd like: None, roses, sprinkles, balloons

Add a message to be handwritten in icing on the cake. 50 character max

Review your cake order and add it to your cart when you're ready

Cake added to cart. Complete your menu with another suggested bakery/deli item

Enter your contact info. First name, last name and phone number are required.

Review your order. Place your order when you're ready. You'll pay when you pick it up.