Using creative methods to connect with consumers and drive results, I offer a range of marketing and communications services.
THE KLOG, Korean beauty blog
Directed launch of THE KLOG for online beauty retailer and lifestyle brand Soko Glam. Managed promotional activities including newsletters, social media, Facebook ads, contests, and more. Directed editorial operations to deliver content on deadline, managing multidisciplinary team of designers, content contributors, and web developer.
Striking Distance by Charles Russo
Marketing and editorial consultant to author Charles Russo for the launch of Striking Distance: Bruce Lee and the Dawn of Martial Arts in America. Guided social media strategy and community building, PR direction, and editorial pitch guidance.
MyMD.NYC
Communications and design consultant to myMD.nyc, delivering marketing strategy that identified competitive positioning, social media best practices, suggested markets, and product definitions.
Soko Glam, cosmetics e-tailer
Led U.S. launch of a variety of Korean cosmetics brands and integrated marketing campaigns at online beauty retailer Soko Glam. Delivered brand and product stories and copy, social media, newsletters, digital influencer collaborations, ads, and online content marketing.
Verlocal, Silicon Valley travel startup
Directed initial branding strategy and concept for Silicon Valley travel startup. Created copy for website and marketing materials. Managed social media.
Author Lauren Myracle
Katie-Rose from The Flower Power Series
Yasaman from The Flower Power series
Violet from The Flower Power series
Camilla from The Flower Power series
Developed and executed marketing activities for one of the most banned authors in America. Wrote copy for “Let’s Talk” features. Managed the now retired Cookie Jar blog and social media for The Flower Power series. Developed and executed promotional online activities including contests, quizzes, and more.
Developed and executed promotional strategies at Soko Glam related to the publication and launch of The Little Book of Skincare by Charlotte Cho including PR, live events, email newsletters, blogs, Facebook ads, digital influencer collaborations, and more.